George,
Having just gone through setting up 2 smart plugs over the weekend I have to agree with all that you wrote. I especially liked the part about ” The apps says to “power off”….”, that had me completely confused as well. It also would have been helpful to state what color the LED should be when the socket is powered on and what color it should be when off.
What really hurt was after giving it a name, selecting the time zone and then clicking “SAVE” …..the app just sat there, stuck on the page, doing nothing. The first plug must have taken 4 or 5 tries before it would actually “save” and move on. The second plug was different in that it needed a firmware update. Of course that announcement doesn’t clear by itself when it’s finished, you just have to start over to see if it will work.
There sure is a lot of room for improvement. I’m about to try to set a schedule, no visuals to help here, wish me luck.